On this episode I break from my deer hunt in Utah to have a sit down with my brand manager Joel Pilcher. We discuss the evolution of the SOLO HNTR brand, his own Trophy Mtn Art business and background, and dive into overall brand creation and marketing. Joel is a smart dude. The guy has had his hand in some of the most influential brands in and out of the industry. Follow him on Instagram @joelpilch and see his artwork at trophymtnart.com.